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LA Business Journal: E-Mail Add-Ons Help Recipients
Get the Message
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March
31, 2008
By Booyean Lee
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RPost, which specializes in registered e-mails, has invented a kind of
electronic Post-it note for electronic correspondence.
The innovation comes from common confusion that arises when copying
multiple recipients in an e-mail: The copied recipients sometimes don’t
know why they’re being brought into the discussion, unless the sender
sends a separate explanation e-mail or picks up the phone to tell them
why.
Called SideNote, it’s a virtual yellow note embedded at the top of the
e-mail. The note and its contents are only visible to the copied
recipient.
SideNote is offered along with RPost’s main service, which is creating
e-mails with the kind of delivery confirmations available through the
postal service. Downloaded into Microsoft Outlook, the program stamps
e-mails with proof of delivery, content and receipt so that
conversations about a settlement price, a deposition or an audit can be
used as legal documents. RPost’s confirmations were accredited by the
U.S. Postal Service in 2002.
Bar associations across the country use RPost’s product, along with the
U.S. Government Accountability Office and the Census Bureau. Over the
past year, the company has doubled its client base to 500. These include
the United Nations’ World Intellectual Property Organization, NYSE
Euronext, Whole Foods and the Supreme Court of Louisiana.
“Registered e-mails primarily benefit the company by making e-mail
conversations more secure,” said Zafar Khan, the company’s chief
executive. “What we’ve found with SideNotes is that it relieves some
immediate personal pain for e-mail users themselves.”
Founded in 2000, El Segundo-based RPost has doubled its employees to 50
people over the past two years. In 2008, the company expects it will
grow the staff to 75.
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